Due to privacy changes introduced by Apple in iOS 14, and the way Facebook handles Pixel events, it’s now not possible to track all of your Facebook Advertising conversions using the usual methods.
Facebooks recent Conversions API however facilitates server-side conversion tracking, enabling us to send conversion data directly from your web server to Facebook.
Implementing direct server-side conversion tracking is complex and bespoke to your site and conversions, but it enables us to capture more reliable data, handle the data more securely, and with more control. This kind of tracking is most applicable for ecommerce sites.
If you have a requirement for full granular conversion tracking for Facebook advertising events contact us now and we can discuss your project in detail.