Menu
Web Design | SEO | Website Development

UK Based Web Agency, Magento & Wordpress Specialist (Cranleigh | Surrey)

Google CTR (click through rate) Table – Positions 1-102

By In SEO, Traffic On 10/07/2012


After working with a large web marketing consultancy recently on a project, I thought I’d share the below table with the world. It is, as of date of publishing, quite an accurate indication of the percentage CTR (click through rate) of a given key phrase based on position alone in Google. This is extremely useful for web marketers. Please click HERE to download the below as a spreadsheet for any calculations that you need to make. What I find interesting is that Position 10 is better than 9 due to a pull factor of being next to the bottom of page 1.

Position

CTR %

Position

CTR %

Position

CTR %

Position

CTR %

1

24.20%

26

0.30%

51

0.02%

77

0.00%

2

18.90%

27

0.27%

52

0.02%

78

0.00%

3

10.20%

28

0.24%

53

0.02%

79

0.00%

4

8.30%

29

0.22%

55

0.01%

80

0.00%

5

7.00%

30

0.19%

56

0.01%

81

0.00%

6

5.00%

31

0.17%

57

0.01%

82

0.00%

7

4.90%

32

0.16%

58

0.01%

83

0.00%

8

3.90%

33

0.14%

59

0.01%

84

0.00%

9

2.50%

34

0.13%

60

0.01%

85

0.00%

10

4.20%

35

0.11%

61

0.01%

86

0.00%

11

1.40%

36

0.10%

62

0.01%

87

0.00%

12

1.50%

37

0.09%

63

0.01%

88

0.00%

13

1.60%

38

0.08%

64

0.01%

89

0.00%

14

0.70%

39

0.08%

65

0.00%

90

0.00%

15

1.50%

40

0.07%

66

0.00%

91

0.00%

16

0.90%

41

0.06%

67

0.00%

92

0.00%

17

1.20%

42

0.05%

68

0.00%

93

0.00%

18

1.20%

43

0.05%

69

0.00%

94

0.00%

19

1.70%

44

0.04%

70

0.00%

95

0.00%

20

2.30%

45

0.04%

71

0.00%

96

0.00%

21

0.50%

46

0.04%

72

0.00%

97

0.00%

22

0.45%

47

0.03%

73

0.00%

98

0.00%

23

0.41%

48

0.03%

74

0.00%

99

0.00%

24

0.36%

49

0.03%

75

0.00%

100

0.00%

25

0.33%

50

0.02%

76

0.00%

101

0.00%


About the Author

Dan Vince

Yet another Web Development Professional

Related Posts

3 Comments

  • Barry Fogarty 6 YEARS AGO

    Excellent info. Expected #1 result to be much higher! Is the CTR relating to organic listings, or both organic and paid?

    Reply
  • Dan Vince 6 YEARS AGO

    Howdy, just Organic... But the company we used had done exhaustive research into their figures so I've no reason to doubt the veracity.Cheers!

    Reply
  • Tyler Anderson 6 YEARS AGO

    After reviewing the data, I was wondering if this is industry specific or as a whole? Thanks for the info!

    Reply

Leave a comment